SEO FOR BEGINNERS
What is SEO?
In simple language SEO (Search Engine Optimization) helps us to increase our visibility (increase traffic) on
search engines like Google, Bing, Yahoo and at other Search Engines without
paying any charges.
Search Engine optimization is a
technique which helps us to bring our websites on top in search engine results
for particular searches. and those particular searches are known as “keywords”.
Keywords are one of the main
factors of SEO without choosing keywords we don't proceed in SEO. process.
We can choose a keyword from many
tools and from the, one of the most famous and important tools is “KEYWORD PLANNER” from where you
can choose your appropriate keyword for your site.
Why our
website need SEO?
SEO = VISIBILITY OF YOUR BUSINESS.
Because there is a huge
competition in everything in everywhere similarly when someone searches to a
Search Engines like Google or Yahoo for any products or services he will find
lots of websites or related information on it, there is a lot of traffic
related to that keyword.
Now, If I want my website shows on
top page of every Search Engine then I need to Run paid ads or do SEO for my
website it helps me to get better rank in Search Engine by doing this SEO
strategy my user whose keyword are relevant to our services or products they
find me on top pages.
Is our
website rank without SEO?
Of Course YES, our website ranks
without SEO.
For that we need to run paying ads
for my website according to my competition on particular keywords on a search
engine, that means when someone clicks on our ads we have to pay the charge
accordingly the clicks which are clicked by customers.
But SEO take some time to rank our
website on a search engine but there are no click charges- it is free.
So, this is in your hand which
strategy you will do PAID or FREE.
How SEO
help our business take flight?
As we all know that “First Come
First Serve”. If we get this logic then we say that which is seen in front of
me I will see only that thing.
Similarly, this happens to our
website on the Search Engine.
Above we see SEO = VISIBILITY OF YOUR BUSINESS, If customer search a relevant keyword for our website and in that case our website ranked in top pages then most visitors or customers click our website to see our website or products or services and by this traffic automatically our website’s rank increase continuously and guaranteed this also help us in our business growth.
How Search Engine work on our website?
First, we will know the purpose of search engine:
Help people find the relevant searches that they are looking for,
from the web pages that the search engine contains by the use of indexing.
Now take a look How SEARCH ENGINE work for a website
There is a common procedure for Search Engine:-
1. Crawling: In this, a content is discovered
2. Indexing: Where the content is analyzed by Search Engine and then
store in a huge database
3. Retrieval: from where the user’s query fetches a list of relevant
pages
