Types of SEO

What are the types of SEO..?

Search Engine Optimization or SEO is a technique of increasing your website’s ranking on search engine. By using SEO for a website or a business we gain more popularity and visibility among customers and the user who is looking for our products and services and hence boost profit in terms of sale.

Now if you want to rank your website or a blog on top position on your relevant keywords on users searches on search engine then you have to do SEO on your own or hire an SEO specialist to optimize your website, normally, hiring an SEO expert is better option to do website optimization.

To rank a website there are three types of SEO techniques and practices which help to boost the ranking of a website, but you should know the difference among them before applying these techniques.

White Hat SEO:

This is the most powerful and popular technique in SEO. This technique helps to improve website ranking in search engine which follows all the Google algorithms and search engine guidelines.

There are some White Hat SEO techniques like:

High-quality content, development, building, graphics, high-quality backlink, keyword analysis and using keywords, link building to improve link popularity, well-labelled images, relevant links and references, unique and relevant title and description of pages.

White Hat SEO is frequently used done by those who want long-term investment on their website. This is the long-term method you should have passions to do this. White Hat Technique is also known as Ethical SEO. 

Black Hat SEO:

Black Hat SEO is a technique which does not follow any search engine guidelines or Google algorithm to get the fastest result for websites.

As this does not follow the guidelines then Google has right to take a strict action against the particular website that uses black hat technique and by this action, it may be spam your website or website ranking does not increase or not find in search engine especially on Google.

Black Hat SEO techniques are like:

Keyword stuffing, hidden text, cloaking, link stuffing, low-quality content, unnatural link building, over-optimized anchor text, content spinning, affiliated links at the footer.

If you are using this method you get a fast result but not for a long-term and also you get a penalty by Google. 

Grey Hat SEO:

Black + white = grey

Grey Hat SEO techniques are neither black nor white. In this technique, we can use Black Hat SEO and White Hat SEO both but in a limit.

It is the transformation from black to white or from white to black. Let's say if a website’s owners pressure you to get a fast result then if you use Black Hat SEO to some extent then it is not cross the limits of black hat.

So till then, you get the knowledge of the various SEO techniques and methods, now you decide for yourself that which is better for your practice. It is most important to choose best techniques to get better and long-term results so I advise you to try only White Hat SEO neither black nor grey.

But grey hat techniques sometimes use if there is pressure from the website. If you want your results as quickly as possible.

If you want SEO expert who can help you to get a better result on a search engine to achieve your best goal then contact us.

We are here to help you in your development and growth of the business by using full White Hat SEO, so contact us today to get a better improvement in your business.